Focus on Keeping And Growing Your Existing Clients…
This mash-up is inspired by a lawyer I know who thinks that signing new clients solves all his problems. He’s certainly not listening to Gina Rubel: As a legal marketer, I am constantly reading articles for lawyers about business development. Common titles are “Biz Dev for Lawyers,” “How to Be a Law Firm Rainmaker,” “How to…
Read MoreStrategy of Merger: Four Steps to Success for Law Firm Leaders
These are challenging times for the nation’s 200k+ law firms. Just look at the pace of mergers. Combination announcements appear almost weekly. In fact, 2013 was a record year for law firm mergers. And, based on the first nine months of this year, 2014 will end with a similar number of transactions. Although the mega-mergers grab the…
Read MoreMake The Investment To Blog–Corporate Counsel Will Reward You
No one should be surprised that Fortune 500 companies hire some of the biggest names in law for legal services. Corporate Counsel’s annual report lists the top ten law firms hired by the Fortune 500. As David Lat points out in Who Represents America’s Biggest Companies? (2014): …[T]he most-mentioned firms aren’t necessarily the most prestigious or the most profitable. The rankings…
Read MoreThumbs Up–Good Work! Thank you…
It’s time for a thumbs up: Roger Hayse and Andy Jillson congratulations on the recent large law firm merger you helped navigate. Greg Storey thanks for being such a powerful influence in shaping LXBN. Josh will be in touch… Matt Schatz, what you did in Burma with the orphans is amazing. I’m glad that Cobra didn’t kill you. D. Todd Smith, thanks…
Read MoreTo Own Your Blog Is To “Control” Your Professional Destiny
If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…
Read MoreTurning the Digital Dials of SEO and Social in Your Favor
Why read The Complete Beginner’s Guide to SEO? Because you need to know that: SEO is a tactic not a strategy and is part of an overall online marketing strategy that embraces social. Understanding the interplay of social and SEO is key to people finding and connecting with you. Google looks at 200 different factors to…
Read MoreLike You Really Need To Validate Your Social Media Presence…
Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. Read: Fortune 500 Blogs Validate Social Media Presence by Jack Loechner A Fortunate…
Read MoreBiggest Challenge Legal Marketers Face? Lawyers…
This guest post is authored by Cara McDonald, LexBlog’s Director of Marketing. Her post was published first on Above The Law. Get Real With Law Firm Marketing—5 Observations Slick marketeers, snake-oil salesmen, racketeers, office assistants… Some lawyers believe marketing is not a valid profession or discipline. That’s B.S. Legal marketers are misunderstood at best and completely maligned at worst. As a…
Read MoreCanadian Bar Association: Let Non-Lawyers Own Law Firms…
In Mindset Matters: Lawyers That Lead Well Are Receptive to Change, I brought forward the view that business executives might be better equipped to lead law firms through the turbulent change facing the legal industry. The Canadian Bar Association’s (CBA) recent recommendation that non-lawyers be able to own law firms underscores this view. This CBA recommendation is refreshing when juxtaposed against the Texas State Bar ethics ruling which states…
Read MoreMindset Matters: Lawyers That Lead Well Are Receptive to Change
I’m sitting in a Vancouver, BC coffee shop with Gerry Riskin, author of the Amazing Firms, Amazing Practices blog. We’re talking about leadership and the differing mindsets of lawyers and business people. Our conversation was prompted by Gerry’s mindset slide: I can relate. Early in my legal career, I worked with lawyers in leadership roles who wore this mindset…
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