Posts Tagged ‘Above The Law’
Biggest Challenge Legal Marketers Face? Lawyers…
This guest post is authored by Cara McDonald, LexBlog’s Director of Marketing. Her post was published first on Above The Law. Get Real With Law Firm Marketing—5 Observations Slick marketeers, snake-oil salesmen, racketeers, office assistants… Some lawyers believe marketing is not a valid profession or discipline. That’s B.S. Legal marketers are misunderstood at best and completely maligned at worst. As a…
Read MoreTake ABOVE THE LAW’s Confidential Social Media Survey
If you care about the “business of law” then Above The Law’s article: This ‘Social Media’ Thing Might Not Be A Fad, Law Firms Acknowledge by Brian Dalton is a must-read. Traditional marketing is not the only path and may not be the best path these days. Today’s law firm leaders can no longer ignore “…the positive role that LinkedIn, Facebook, blogs,…
Read MoreA Unique Point of View is HUGE for Building Online Reach and Social Spread
Standing at the Precipice is an example of a unique point of view: For over 100 years, the legal profession has existed virtually unchanged. Weighed down by decades of precedent and immune to innovation. Those days are over. The time for change has come for the business of law. This is our story:https://player.vimeo.com/video/61306901 I’d say that…
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