Posts Tagged ‘Blog’
A Real Leader Creates Another World For You…
When my former company, LexBlog, was planning to make some major platform updates by early 2015, we knew we’d need help if we hoped to maintain business as usual. To the rescue, Joshua Lynch, LexBlog’s Director of Product Development. He researched and discovered Chris Murray and his team of WordPress experts at Oomph. I insisted we visit Oomph’s Boston office before getting started.…
Read MoreBlog For Someone, Not About Something…
When I start a blog post, I do so with a specific person in mind. I think about that one reader that I know will read my blog post. Thinking about and connecting with just one reader helps me build momentum as a writer. I often end up with a solid draft post. At that point,…
Read MoreBloggers: Your Audience Wants Real-time Conversation
With the Internet and social media spreading information in every direction how does a lawyer stand out? How do you get noticed among the 3 billion Google searches performed each day? First, develop a sense for where your clients and prospects tend to gather online. Second, get a feel for why they congregate on one platform over another and how…
Read MoreIreland, Moving and “Blog Interruptus”
I aim to publish a blog post every Tuesday but I missed the last couple weeks because I was in Ireland. When I returned, LexBlog was in the midst of a 5-block move that felt more like a 1,000 miles. That 1-2 punch knocked me off my game. This post is my way of clawing back into a blogging…
Read MoreStart a Blog – “No, I Don’t Want to Hear Any Excuses. Just Do It.”
Here’s Nicole Black on how to reach potential clients:http://www.youtube.com/embed/eVeLu-IVG7g?feature=oembed&start=153 If you want to establish a strong online persona, Nicole would say: Decide on niche and make that your focus. Subscribe to blogs where people write on your niche. Identify your “niche” influencers and follow them. Read their blog posts, tweets and updates. Take your “online relationship offline” —…
Read More“You Must Market Your Marketing”
Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective in…
Read MoreAdapt to Law’s Digital Disruption or Die by Snooze
If “what we find changes who we become” then consider this Law 2.0: The New Continuum of Legal Education report by Colorado Law (University of Colorado at Boulder): Digital disruption is forcing law to change just like journalism, music, video and other information industries. This digital transition leaves many traditional law firm business models under stress. This creates new opportunities…
Read MoreWrite the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb
I found this gem of a blog post — Why You Should Write Your Own Blog — in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting — a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading from beginning…
Read MoreIt’s a brand new year at LexBlog – exciting news!
We listened to your feedback and have exciting changes to announce. This year marks LexBlog‘s ten-year anniversary and we want to make it one for the history books. We listened to your feedback and worked hard in 2013 to make great things happen for you in 2014. The highlights: Account Management As of today, you have…
Read MoreWhat I Believe Informs Everything I Do for You as a Client
A blog post doesn’t have to be long to make a point. I understand the immense power of a lawyer networking through the Internet. What I believe informs everything I do for you as a LexBlog client or prospect. Social media challenges the “traditional” notion of how you — as a lawyer — develop business. I’m sure you have…
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