Not Everyone Blogs–Therein Lies Your Competitive Advantage…

January 30, 2015 |

Almost every serious professional probably has a website but not every professional has a blog. In fact, a small percentage of professionals blog. An even smaller percentage blog well. Therein lies the competitive advantage… The best bloggers are self-starters with a bias toward action. They realize that the vast majority of their peers don’t have the break-through energy…

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Propel Your Law Career Through Blogging Like Donoghue

January 6, 2015 |

You want blogging advice? Focus on a specific niche Choose a space that’s not crowded Blog on a consistent schedule Stay the course even when you don’t want to Focus on the quality of people following you–not the number How helpful was that? If you’re like me, not so much. I need a breathing benchmark wrapped…

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Syndicated Content: 3 Things to Do Right Now

December 10, 2014 |

Today’s guest post is authored by Kristina Corbitt. Kristina is LexBlog‘s Training & Community Manager​. She focuses on​ engaging our clients on and offline and provides a litany of resources for clients in LexBlog’s Reach community. Kristina’s blog post below exemplifies the immense value and support she delivers each and every day to our clients and the entire LexBlog…

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Blogging Trends to Look for in 2015

December 9, 2014 |

WEBINAR: Wednesday, December 10, 2014, 10:00 AM PST – 11:00 AM PST This client webinar will cover blogging and social media trends and updates to start 2015 off right. We’ll go over exciting tools and trends that will give your online presence that extra punch, the latest in SEO best practices and what you can…

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Make The Investment To Blog–Corporate Counsel Will Reward You

October 7, 2014 |

No one should be surprised that Fortune 500 companies hire some of the biggest names in law for legal services. Corporate Counsel’s annual report lists the top ten law firms hired by the Fortune 500. As David Lat points out in Who Represents America’s Biggest Companies? (2014): …[T]he most-mentioned firms aren’t necessarily the most prestigious or the most profitable. The rankings…

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To Own Your Blog Is To “Control” Your Professional Destiny

September 12, 2014 |

If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…

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Like You Really Need To Validate Your Social Media Presence…

September 2, 2014 |

Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. Read: Fortune 500 Blogs Validate Social Media Presence by Jack Loechner A Fortunate…

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Biggest Challenge Legal Marketers Face? Lawyers…

August 15, 2014 |

This guest post is authored by Cara McDonald, LexBlog’s Director of Marketing. Her post was published first on Above The Law. Get Real With Law Firm Marketing—5 Observations Slick marketeers, snake-oil salesmen, racketeers, office assistants… Some lawyers believe marketing is not a valid profession or discipline. That’s B.S. Legal marketers are misunderstood at best and completely maligned at worst. As a…

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Law Is A Social Business

June 25, 2014 |

I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how you and your…

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