Posts Tagged ‘Content Marketing’
Write the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb
I found this gem of a blog post — Why You Should Write Your Own Blog — in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting — a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading from beginning…
Read MoreWord-of-Mouth Referrals and Content Marketing are Inextricably Linked
Cara McDonald, LexBlog’s Director of Marketing, believes that professionals are downplaying the Internet’s role in how they get work. The common rejoinder she hears: “I get my best work through word-of-mouth.” Cara says, “While that may be true in the broader sense — these days the Internet plays a big part in how that word-of-mouth engine works.”…
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