To Own Your Blog Is To “Control” Your Professional Destiny

If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…

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“You Must Market Your Marketing”

Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective in…

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Lawyers: Don’t Be Toast or Even Worse — Burnt Toast

As a lawyer, your digital footprint should create a positive first impression or chances are you’re toast. And, if you don’t have any “toehold” online then your toast is burnt. Why? These days all client and potential clients can be reached via social media and social networking channels. In fact, 98% of business decision-makers read blogs, watch peer videos, and listen…

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Millennials’ Reliance on Social Disrupts All Areas of Business

If you’re a professional doubting the importance of having a strong online presence then you may not be in sync with your future clients. Here’s some advice: “Take time to engage with us. Don’t just push your message, but listen as well. Social media networks make this very easy for you but they’re often misused…

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Blogging: Most Definitive Medium For Demonstrating Expertise On The Web

Do you think for a living? Do you rely on your education and experience to problem-solve? Do you face issues requiring “convergent, divergent and creative thinking?” Is your capital your knowledge, ideas and access to information? Are you a lawyer, engineer, architect, doctor, scientist, financial analyst, software engineer, teacher or technical writer? If so, then you’ll appreciate Dorie Clark’s “rich and…

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