Write the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb

I found this gem of a blog post — Why You Should Write Your Own Blog — in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting — a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading from beginning…

Read More