You Don’t Need to Master Every Social Media Platform

Click on the infographic to the right to get a sense for the business lead generation potential of LinkedIn, Blogs, Facebook and Twitter.  Just know that you need more than statistics to develop a sound business development strategy online. In fact, according to Dorie Clark, “the harder decision is figuring out which [platform] you should prioritize — or…

Read More

Blogging: Most Definitive Medium For Demonstrating Expertise On The Web

Do you think for a living? Do you rely on your education and experience to problem-solve? Do you face issues requiring “convergent, divergent and creative thinking?” Is your capital your knowledge, ideas and access to information? Are you a lawyer, engineer, architect, doctor, scientist, financial analyst, software engineer, teacher or technical writer? If so, then you’ll appreciate Dorie Clark’s “rich and…

Read More