Posts Tagged ‘Google’
Google Nipping At Your Heels? Try Being More “Responsive”
Did you know that mobile overtook “fixed Internet access” last year? “So what?” Really, you’re saying, “So what?” Well, unless “…you’re Chuck McGill or you solely serve neo-Luddite technophobes who curmudgeonly resist the coming Singularity, you need to make your [blog and] website mobile-friendly.” That’s your digital universe shaking. Feel that dog nipping at your heels? Pause. Breathe deep. Ouch! I know,…
Read MoreNot Everyone Blogs–Therein Lies Your Competitive Advantage…
Almost every serious professional probably has a website but not every professional has a blog. In fact, a small percentage of professionals blog. An even smaller percentage blog well. Therein lies the competitive advantage… The best bloggers are self-starters with a bias toward action. They realize that the vast majority of their peers don’t have the break-through energy…
Read MoreBe Discoverable–Google Loves Law Blogs And So Should You
Here’s what we all want to know: Who are you? What do you do? How are you different? Yep, that’s what inside counsel and consumers of legal services want to know. So, how do you convey what’s special about you? Please don’t say your law firm website. A bio stuck inside a static website is like…
Read MoreTurning the Digital Dials of SEO and Social in Your Favor
Why read The Complete Beginner’s Guide to SEO? Because you need to know that: SEO is a tactic not a strategy and is part of an overall online marketing strategy that embraces social. Understanding the interplay of social and SEO is key to people finding and connecting with you. Google looks at 200 different factors to…
Read MoreTry Absorbing an Internet Minute. I dare you…
Here is a 60-word post about what happens on the Internet in 60-seconds. Start swallowing: 100 new LinkedIn accounts 320+ new Twitter accounts 1,300 new mobile users 100,000 new tweets 1.3 million YouTube views 2+ million Google searches 20 million photo views Don’t forget the 204 million emails sent that I won’t read. See Infographic: Thanks…
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