Posts Tagged ‘LexBlog’
To Own Your Blog Is To “Control” Your Professional Destiny
If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…
Read MoreLaw Is A Social Business
I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how you and your…
Read MoreHappy Fourth of July From Seattle!
On July 4, 1976, I win the Bicentennial watermelon eating contest in Park Ridge, IL but I receive zero media exposure. This blog post (and the tweet I sent yesterday) rectifies that wrong. Have a great Fourth and be safe. The LexBlog HQ is closed for some R&R and a “serious” celebration today. Here’s our red, white and blue for you: Take…
Read MoreGhost Post? No! Never! Don’t Ever Do That…
I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen. Why? Because it’s WRONG. Blogging is a two-way conversation that engages. If you’re expert and you want to be visible then stop with the excuses and write your own blog posts. That’s the only way to…
Read MoreTop 5 Reasons Lawyers Should Blog–Webinar Recap
This recaps of last week’s webinar that I co-hosted with CMO Eric Fletcher. Our 1-hour talk focused why a blog is an essential tool for lawyers serious about business development. Core Beliefs Be sincere, authentic, transparent about “why” you do “what” you do. Remember, the “why” not the “what” drives business development. Example: What I Believe Informs Everything I Do…
Read MoreWEBINAR: Top 5 Reasons Lawyers Should Blog
DATE: Wednesday, March 26, 2014TIME: 1:00 p.m. – 2:00 p.m. EasternWHERE: Register here Why this webinar? Two reasons: One… The traditional way of building a law practice doesn’t work so well anymore. Offline referrals, Rotary meetings and lunches won’t get you where you need to go. The marketplace is too crowded and your potential clients are…
Read MoreWrite the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb
I found this gem of a blog post — Why You Should Write Your Own Blog — in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting — a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading from beginning…
Read MoreIt’s a brand new year at LexBlog – exciting news!
We listened to your feedback and have exciting changes to announce. This year marks LexBlog‘s ten-year anniversary and we want to make it one for the history books. We listened to your feedback and worked hard in 2013 to make great things happen for you in 2014. The highlights: Account Management As of today, you have…
Read MoreHappy Holidays from LexBlog! Meet Viggo…
“To get the full value of joy you must have someone to divide it with.” ― Mark Twain
Read MoreWhen the Customer Experience and Marketing Intersect
Sometimes the fewest words make the strongest point. For instance, No amount of marketing genius will correct a bad customer experience. Large or small, virtual or face-to-face, what your market experiences in connection with your product or service IS your marketing. —Eric Fletcher Powerful, right? From that post, Eric goes on to say: “For every business, customer experience and marketing…
Read More