Law Is A Social Business

June 25, 2014 |

I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how you and your…

Read More

McKinsey to Professional Services: “Huge ROI From Social Media”

March 11, 2014 |

If you lead or do the marketing or business development for professional service firm (includes accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services) then know this: The professional services industry has the greatest potential of any industry to see huge return-on-investment benefits from social media. That comes from the McKinsey Global Institute (MGI) 40-page report: The Social…

Read More