Posts Tagged ‘Professional Services’
Not Everyone Blogs–Therein Lies Your Competitive Advantage…
Almost every serious professional probably has a website but not every professional has a blog. In fact, a small percentage of professionals blog. An even smaller percentage blog well. Therein lies the competitive advantage… The best bloggers are self-starters with a bias toward action. They realize that the vast majority of their peers don’t have the break-through energy…
Read MoreMcKinsey to Professional Services: “Huge ROI From Social Media”
If you lead or do the marketing or business development for professional service firm (includes accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services) then know this: The professional services industry has the greatest potential of any industry to see huge return-on-investment benefits from social media. That comes from the McKinsey Global Institute (MGI) 40-page report: The Social…
Read MoreMillennials’ Reliance on Social Disrupts All Areas of Business
If you’re a professional doubting the importance of having a strong online presence then you may not be in sync with your future clients. Here’s some advice: “Take time to engage with us. Don’t just push your message, but listen as well. Social media networks make this very easy for you but they’re often misused…
Read MoreThe Bottom Line Benefits of Blogging
If you’re a decision-maker inside a professional services firm concerned about growing your profits then this matters: Firms getting 40-60% of their leads online grow 4x faster than those generating no online leads. The greater the proportion of leads generated online, the greater the firm’s profitability. The #1 technique among the fastest growing and most profitable firms was blogging.…
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