Posts Tagged ‘Social Currency’
“You Must Market Your Marketing”
Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective in…
Read MoreThe Strength of Weak Ties in Social Networking: Seek to be Worth Knowing
According to The Pew Research Center, most Americans “networks contain a range of social ties that consist of friends, family, coworkers, and other acquaintances. This includes a handful of very close social ties and a much larger number of weaker ties.” In fact, the average Internet user has 669 social ties. That’s important research for generating word-of-mouth referrals. So how does my personal network operate?…
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