Posts Tagged ‘Social Media’
McKinsey to Professional Services: “Huge ROI From Social Media”
If you lead or do the marketing or business development for professional service firm (includes accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services) then know this: The professional services industry has the greatest potential of any industry to see huge return-on-investment benefits from social media. That comes from the McKinsey Global Institute (MGI) 40-page report: The Social…
Read MoreAdapt to Law’s Digital Disruption or Die by Snooze
If “what we find changes who we become” then consider this Law 2.0: The New Continuum of Legal Education report by Colorado Law (University of Colorado at Boulder): Digital disruption is forcing law to change just like journalism, music, video and other information industries. This digital transition leaves many traditional law firm business models under stress. This creates new opportunities…
Read MoreIt’s a brand new year at LexBlog – exciting news!
We listened to your feedback and have exciting changes to announce. This year marks LexBlog‘s ten-year anniversary and we want to make it one for the history books. We listened to your feedback and worked hard in 2013 to make great things happen for you in 2014. The highlights: Account Management As of today, you have…
Read MoreWhat I Believe Informs Everything I Do for You as a Client
A blog post doesn’t have to be long to make a point. I understand the immense power of a lawyer networking through the Internet. What I believe informs everything I do for you as a LexBlog client or prospect. Social media challenges the “traditional” notion of how you — as a lawyer — develop business. I’m sure you have…
Read MoreSmart CEOs Use Social for Listening
Thump a turtle and watch the turtle’s head jerk back into its shell. That’s the reaction you get when you mention “social media” to some CEOs. When I encounter CEOs with heads buried deep, I don’t let the term “social media” trigger a dead-end debate. I try to move past semantics fast: People have always been…
Read MoreAt The Edge – Avoiding The Law Firm Fall
These two guys, Roger Hayse and Andy Jillson, are my clients. They each bring a unique perspective to the change being experienced in the legal industry, and specifically, to law firms facing transitional issues. Prior to forming their law firm consultancy, Roger and Andy participated in building a strong regional firm; experiencing the near collapse of the same firm;…
Read More“Where There is Ink, There is Envy” — SEO is Dead!
Every professional “…should be delighted to hear…that the old-fashioned concept of SEO is deader than last week’s sandwich.” In fact, the “bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy” and that’s an opportunity for you. Today’s marketing is much more “ambiguous, subtle, and not nearly as heavy-handed as it has been in the past.” So,…
Read MoreLawyers: Don’t Be Toast or Even Worse — Burnt Toast
As a lawyer, your digital footprint should create a positive first impression or chances are you’re toast. And, if you don’t have any “toehold” online then your toast is burnt. Why? These days all client and potential clients can be reached via social media and social networking channels. In fact, 98% of business decision-makers read blogs, watch peer videos, and listen…
Read MoreTake ABOVE THE LAW’s Confidential Social Media Survey
If you care about the “business of law” then Above The Law’s article: This ‘Social Media’ Thing Might Not Be A Fad, Law Firms Acknowledge by Brian Dalton is a must-read. Traditional marketing is not the only path and may not be the best path these days. Today’s law firm leaders can no longer ignore “…the positive role that LinkedIn, Facebook, blogs,…
Read MoreYou Need a Better B2B Content Strategy
According to Forrester, all B2B decision-makers, buyers and influencers can be reached via social media and networking channels today. I wrote about this compelling research here. To leverage this research you need to develop a B2B content strategy that achieves your objectives. But according to a CMO Council report featured in this CMS Wire post, “…many businesses are lacking proper B2B marketing strategies.”…
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