Write the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb

I found this gem of a blog post — Why You Should Write Your Own Blog — in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting — a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading from beginning…

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Smart CEOs Use Social for Listening

Thump a turtle and watch the turtle’s head jerk back into its shell. That’s the reaction you get when you mention “social media” to some CEOs. When I encounter CEOs with heads buried deep, I don’t let the term “social media” trigger a dead-end debate. I try to move past semantics fast: People have always been…

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