What I Believe Informs Everything I Do for You as a Client

A blog post doesn’t have to be long to make a point. I understand the immense power of a lawyer networking through the Internet. What I believe informs everything I do for you as a LexBlog client or prospect. Social media challenges the “traditional” notion of how you — as a lawyer — develop business. I’m sure you have…

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Lawyers: Don’t Be Toast or Even Worse — Burnt Toast

As a lawyer, your digital footprint should create a positive first impression or chances are you’re toast. And, if you don’t have any “toehold” online then your toast is burnt. Why? These days all client and potential clients can be reached via social media and social networking channels. In fact, 98% of business decision-makers read blogs, watch peer videos, and listen…

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Millennials’ Reliance on Social Disrupts All Areas of Business

If you’re a professional doubting the importance of having a strong online presence then you may not be in sync with your future clients. Here’s some advice: “Take time to engage with us. Don’t just push your message, but listen as well. Social media networks make this very easy for you but they’re often misused…

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Word-of-Mouth Referrals and Content Marketing are Inextricably Linked

Cara McDonald, LexBlog’s Director of Marketing, believes that professionals are downplaying the Internet’s role in how they get work. The common rejoinder she hears: “I get my best work through word-of-mouth.” Cara says, “While that may be true in the broader sense — these days the Internet plays a big part in how that word-of-mouth engine works.”…

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The Strength of Weak Ties in Social Networking: Seek to be Worth Knowing

According to The Pew Research Center, most Americans “networks contain a range of social ties that consist of friends, family, coworkers, and other acquaintances. This includes a handful of very close social ties and a much larger number of weaker ties.” In fact, the average Internet user has 669 social ties. That’s important research for generating word-of-mouth referrals. So how does my personal network operate?…

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The Power of Online Word-of-Mouth in the Social Networking Era (Ignore at Your Peril)

I realize that the concept of word-of-mouth happening online in a digital 24×7 world may feel messy and confusing especially for professionals. Still, the immense commercial value of billions of people connecting, engaging and sharing across massive, fluid networks can’t be overlooked. Online word-of-mouth via a Blog, Twitter, Linkedin, Facebook, Google+, Pinterest, email, list services, chat rooms or instant messages…

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