Start a Blog – “No, I Don’t Want to Hear Any Excuses. Just Do It.”
Here’s Nicole Black on how to reach potential clients:http://www.youtube.com/embed/eVeLu-IVG7g?feature=oembed&start=153
If you want to establish a strong online persona, Nicole would say:
- Decide on niche and make that your focus.
- Subscribe to blogs where people write on your niche.
- Identify your “niche” influencers and follow them.
- Read their blog posts, tweets and updates.
- Take your “online relationship offline” — meet in person — listen.
- Make yourself part the “online conversation” – start your own blog.
- Cite your influencers in your blogs posts and add your unique twist.
- Shoot your influencer an email thanking them for inspiring you.
- Share their blog post -and yours -on social media. People like recognition.
- Keep blogging.
Having a large audience isn’t the point of blogging. Why?
Because a blog is about offense. Your offense. You accomplish powerful things by blogging professionally. Paraphrasing Nicole – you are:
- Staying “abreast of topics trending” in your niche.
- Engaging and having conversations with people who can help you.
- Creating a “body of work” that showcases your passion and intellect.
- Accelerating relationships and word-of-mouth that drive referrals.
Not convinced? Read: McKinsey to Professional Services: “Huge ROI From Social Media”
Here’s the rest of that Legal Tech vs. Reinvent Law 2014 video if you’re curious.
How do you stand out in today’s Internet-driven world? How are you driving new business development?
Thanks, Nicole.
Related Posts:
- Tips On Standing Out In A Competitive Market by Nicole Black
- Top 5 Reasons Lawyers Should Blog–Webinar Recap by Kevin McKeown
- 7 Steps for Legal Professionals to Build Strong Online Presence by Kevin McKeown