Invisible Online? Join the Dinosaurs…
If you’re a lawyer whose online reputation doesn’t equal or exceed your offline reputation then you’re pretty much S.O.L. in today’s “social” world. Consider:http://www.youtube.com/embed/t7rNDDXBuyE?feature=oembed Click on this infographic below and also see my related post, Top 5 Reasons Why Lawyers Need to Blog for more information. While I recommend reading the post in its entirety, here’s a brief…
Read MoreThe LexBlog Reach Community for Clients is Live
I’m proud to announce a next generation of community for LexBlog clients. We believe that building strong online presence makes you a better professional and drives business development. To further help you do that, yesterday, we launched the LexBlog Reach Community. The private Reach community is just for LexBlog clients and contains: A forum for discussing blogging, social…
Read MoreStart a Blog – “No, I Don’t Want to Hear Any Excuses. Just Do It.”
Here’s Nicole Black on how to reach potential clients:http://www.youtube.com/embed/eVeLu-IVG7g?feature=oembed&start=153 If you want to establish a strong online persona, Nicole would say: Decide on niche and make that your focus. Subscribe to blogs where people write on your niche. Identify your “niche” influencers and follow them. Read their blog posts, tweets and updates. Take your “online relationship offline” —…
Read MoreGhost Post? No! Never! Don’t Ever Do That…
I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen. Why? Because it’s WRONG. Blogging is a two-way conversation that engages. If you’re expert and you want to be visible then stop with the excuses and write your own blog posts. That’s the only way to…
Read More“You Must Market Your Marketing”
Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective in…
Read MoreTop 5 Reasons Lawyers Should Blog–Webinar Recap
This recaps of last week’s webinar that I co-hosted with CMO Eric Fletcher. Our 1-hour talk focused why a blog is an essential tool for lawyers serious about business development. Core Beliefs Be sincere, authentic, transparent about “why” you do “what” you do. Remember, the “why” not the “what” drives business development. Example: What I Believe Informs Everything I Do…
Read MoreHow Online Networking Turns into Friendship then Collaboration
Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who is…
Read MoreElevate Your Understanding of Social Media — 8 Mandates
Kent Huffman decided to write 8 Mandates for Social Media Marketing Success to identify and explore the most important personal behavioral traits that marketers need to master in order to get measurable, repeatable results with social media. This book is a product of networking – largely through social media. Kent curated insights and success stories from 154 CMOs, marketing…
Read MoreWEBINAR: Top 5 Reasons Lawyers Should Blog
DATE: Wednesday, March 26, 2014TIME: 1:00 p.m. – 2:00 p.m. EasternWHERE: Register here Why this webinar? Two reasons: One… The traditional way of building a law practice doesn’t work so well anymore. Offline referrals, Rotary meetings and lunches won’t get you where you need to go. The marketplace is too crowded and your potential clients are…
Read MoreTransparent Leaders Don’t Indulge in the Culture of Over-Sharing
Everything I do or say flows through my network. In fact, my actions and words influence not only my “first degree” friends, but also my friend’s friends (2nd degree) and even my friend’s friend’s friends (3rd degree). The same is true for you. This phenomena is called the Three Degrees of Influence rule and the research of Harvard-trained social…
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