7 Steps for Legal Professionals to Build Strong Online Presence

As promised, these are my “talking points” based on the 7 Steps for Legal Professionals to Build Strong Online Presence webinar held on Wednesday, December 18, 2013 at 1 PM ET. Since the webinar slides are available for LexBlog clients to download, I won’t repeat what is on those slides. The INSTRUCTIONS for accessing the Webinar recording and slides are at the…

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Gritty is Never Giving Up: A Mom’s Lesson in Courage…

My Mom would say, Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather you skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming: WOW — what a ride! ―Hunter S. Thompson This is a story about her ride.…

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View Stress as Helpful to Performance (and Live Longer)

This blog post is inspired by Semih Yağcıoğlu. Semih develops software in Ankara, Turkey. Semih caught my attention after he followed me on Twitter. As I perused Semih’s stream of tweets, I came across his tweet referencing Psychologist Kelly McGonigal’s TedTalk: How to make stress your friend. This talk took place in Edinburgh, Scotland in June of 2013. How you think about stress matters: Viewing…

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At The Edge – Avoiding The Law Firm Fall

These two guys, Roger Hayse and Andy Jillson, are my clients. They each bring a unique perspective to the change being experienced in the legal industry, and specifically, to law firms facing transitional issues. Prior to forming their law firm consultancy, Roger and Andy participated in building a strong regional firm; experiencing the near collapse of the same firm;…

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How Do You Hold the “Leash of Leadership?”

The baby I cradle today is tomorrow’s warrior. Viggo is a Nordic boy’s name meaning “warrior.” The Icelandic variant means “one who lies in a cradle.” Every great warrior — even Alexander the Great — was cradled. This 8-week old puppy is no different. He’s a Leonberger. He could top out at 140-150 pounds in 2-3 years. I won’t be a match…

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Applying the Right “Shade” of Pressure

Years of leading businesses, training in martial arts and playing tournament golf, teaches me that: Applying the right shade of pressure is key to unleashing top performance. My personal goal is to make “performing under pressure” a habit. I believe that the right mix of practice, experience, sound fundamentals and solid coaching make this attainable. This is…

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“Where There is Ink, There is Envy” — SEO is Dead!

Every professional “…should be delighted to hear…that the old-fashioned concept of SEO is deader than last week’s sandwich.” In fact, the “bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy” and that’s an opportunity for you.  Today’s marketing is much more “ambiguous, subtle, and not nearly as heavy-handed as it has been in the past.” So,…

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Print-Version of Encyclopedia Makes Comeback

This 1-minute video might be about the: Importance of having business insight, Havoc wreaked by poor communication, or; Problems with focusing on the wrong metrics. Frankly, I don’t care what Adobe’s video is about.  I’m sharing this video because it’s funny. Enjoy:http://www.youtube.com/embed/TZXUq7Pln3g?feature=oembed The lesson? When your content or marketing (E.g. via blog, tweet, video, Linkedin update, etc.)…

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Social Media Policy 101: “Be smart. Don’t be stupid.”

Flash Back A couple weeks ago, I’m in Philly for a speaking engagement (and a Jimmy’s cheese steak). I had a chance to meet with some of my clients. A managing partner at one firm and a marketing pro from another asked me my thoughts on social media policies. I shared some high level thoughts…

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