Print-Version of Encyclopedia Makes Comeback

This 1-minute video might be about the:

• Importance of having business insight,
• Havoc wreaked by poor communication, or;
• Problems with focusing on the wrong metrics.

Frankly, I don’t care what Adobe’s video is about.  I’m sharing this video because it’s funny.

Enjoy:http://www.youtube.com/embed/TZXUq7Pln3g?feature=oembed

The lesson?

When your content or marketing (E.g. via blog, tweet, video, Linkedin update, etc.) touches your reader’s heart or makes them laugh, they’ll remember you and share your stuff across their networks — like I’m doing today.

To get people’s attention, contribute something worthy of their time and emotional investment — like “click baby.”

More on this next week.

Well done, Adobe.  Thanks for making a tough week more bearable.