In Business Development — Who Knows What You Know — Is a Big Deal
This guest post is authored by an exceptional business development coach focused on helping lawyers. He’s also a friend and my client for which I’m grateful.His name is Cordell Parvin and his 36 years as a practicing attorney sets him apart from other lawyer coaches as his teachings are based on firsthand experience.Today’s post helps you understand the art…
Read MoreLawyers: Don’t Be Toast or Even Worse — Burnt Toast
As a lawyer, your digital footprint should create a positive first impression or chances are you’re toast. And, if you don’t have any “toehold” online then your toast is burnt. Why? These days all client and potential clients can be reached via social media and social networking channels. In fact, 98% of business decision-makers read blogs, watch peer videos, and listen…
Read MoreMillennials’ Reliance on Social Disrupts All Areas of Business
If you’re a professional doubting the importance of having a strong online presence then you may not be in sync with your future clients. Here’s some advice: “Take time to engage with us. Don’t just push your message, but listen as well. Social media networks make this very easy for you but they’re often misused…
Read MoreWord-of-Mouth Referrals and Content Marketing are Inextricably Linked
Cara McDonald, LexBlog’s Director of Marketing, believes that professionals are downplaying the Internet’s role in how they get work. The common rejoinder she hears: “I get my best work through word-of-mouth.” Cara says, “While that may be true in the broader sense — these days the Internet plays a big part in how that word-of-mouth engine works.”…
Read MoreTake ABOVE THE LAW’s Confidential Social Media Survey
If you care about the “business of law” then Above The Law’s article: This ‘Social Media’ Thing Might Not Be A Fad, Law Firms Acknowledge by Brian Dalton is a must-read. Traditional marketing is not the only path and may not be the best path these days. Today’s law firm leaders can no longer ignore “…the positive role that LinkedIn, Facebook, blogs,…
Read MoreYou Don’t Need to Master Every Social Media Platform
Click on the infographic to the right to get a sense for the business lead generation potential of LinkedIn, Blogs, Facebook and Twitter. Just know that you need more than statistics to develop a sound business development strategy online. In fact, according to Dorie Clark, “the harder decision is figuring out which [platform] you should prioritize — or…
Read MoreYou Need a Better B2B Content Strategy
According to Forrester, all B2B decision-makers, buyers and influencers can be reached via social media and networking channels today. I wrote about this compelling research here. To leverage this research you need to develop a B2B content strategy that achieves your objectives. But according to a CMO Council report featured in this CMS Wire post, “…many businesses are lacking proper B2B marketing strategies.”…
Read MoreAll Business Customers Can Be Reached by Social Channels
Five years ago, the question whether a business should use social media was met with healthy skepticism. But today businesses — including professional services firms — not using social are falling behind. According to Forrester’s latest research: In a business-to-business setting, all B2B customers can be reached via social media and social networking channels. In fact, 98% of business…
Read MoreTry Absorbing an Internet Minute. I dare you…
Here is a 60-word post about what happens on the Internet in 60-seconds. Start swallowing: 100 new LinkedIn accounts 320+ new Twitter accounts 1,300 new mobile users 100,000 new tweets 1.3 million YouTube views 2+ million Google searches 20 million photo views Don’t forget the 204 million emails sent that I won’t read. See Infographic: Thanks…
Read MoreStill Denying the Use of Social Media? Consider…
The use of Social Media platforms is growing at an exponential rate in the US. In the last 7 seven years, the use of social media has grown 356 percent. “The Rise of Social Commerce” Infographic The big picture: 2.27 billion people are online 91% of online adults use social media regularly US Internet users spend 3X…
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