Leverage Social Networking as a Business Development Tool: SEMINAR at LexBlog on Friday

Are you using the Internet as a tool for accelerating your relationships and word-of-mouth to build your book of business? Are you blending traditional marketing techniques with social networking? Do you control your destiny by driving revenue as a rainmaker? Developing and executing on a professional social networking strategy can be powerful. Consider:

• 40% of legal professionals say blogging and social networking initiatives have already helped their firms bring in new work – ALM Legal Intelligence
• 78% of executive-level buyers go online to search for outside legal professionals –Greenfield Belser
• 55% of in-house counsel say a law firm’s blog influences hiring decisions – InsideCounsel, Zeughauser Group & Greentarget
• 84% of in-house counsel perceive law blogs as credible – InsideCounsel, Zeughauser Group & Greentarget

Of course, you’re trained in the art of practicing law BUT are you trained in the art of developing business in the Internet age? To help you navigate this changing landscape, LexBlog is partnering with legal business development expert Cordell Parvin,  We are offering a half-day seminar that explains how attorneys and legal marketers can successfully blend traditional marketing techniques, like networking and relationship building, with social networking to create an effective rainmaking program. What will the seminar teach you:

• The importance of client development
• How to take advantage of a client development coaching program
• How to leverage social media as a business development tool

Seminar sessions will be led by Cordell Parvin, a successful attorney whose nationally recognized consulting practice focuses on motivating and developing the next generation of legal rainmakers.

Executives from LexBlog, including social media expert Kevin O’Keefe, CEO and author of Real Lawyers Have Blogs and Kevin McKeown, President, business development professional and author of LeadershipCloseUp, will also lead various sessions. You will receive hands-on coaching on relationship building, social media tools and techniques, and a thorough review of your LinkedIn profile by LexBlog’s legal marketing specialists.

You also will develop a written, 90-day marketing plan developed specifically for your practice in conjunction with Cordell and LexBlog. Space is limited.

Secure a spot by registering online, or contact Lyda Hawes at 206.204.3223, lyda@lexblog.com by Thursday, June 21. Merging Traditional Business Development with Today’s Technology Date: Friday, June 22 Time: 10:00am to 2:30pm Location: LexBlog, 95 South Jackson, Suite 200, Seattle, WA 98104

I look forward to seeing you.