When the Customer Experience and Marketing Intersect
Sometimes the fewest words make the strongest point. For instance, No amount of marketing genius will correct a bad customer experience. Large or small, virtual or face-to-face, what your market experiences in connection with your product or service IS your marketing. —Eric Fletcher Powerful, right? From that post, Eric goes on to say: “For every business, customer experience and marketing…
Read MoreYour Future Clients Are Looking For You Online: Are You Visible?
Why should I care that 52% of the world’s population is under the age of 30 or that Gen Y outnumbered baby boomers back in July of 2010? I care because these people are my future clients and if you’re a professional (lawyer, accountant, consultant) these young folks are also your future clients. Here’s what not to do: Don’t be that fuddy-duddy who…
Read MoreA Leader’s Duty to Act: Untreated Addiction and Chronic Stress in the Legal Profession
If you’re collapsing under chronic stress then you’re not alone. This happens to water towers too:http://www.youtube.com/embed/ggg3C87UVCY?feature=oembed I hope those crumbling towers ignite a chuckle and lighten the moment for you because laughter reduces stress and that may just make you more receptive to this message: “Lawyers have twice the addiction rate of the general population and almost…
Read MoreInvestment Bankers: Blogs Generate More Proprietary Deal Flow At Significantly Less Cost
My blog is about the colliding forces of social media, leadership and the business of relationships (aka business development as a profession). John Grimley captures the essence of how these forces are upending traditional methods of referrals in the investment banking world in his blog post entitled, WhyInvestment Bankers Should Be Blogging. John calls out two key drivers:…
Read MoreHow Online Relationships Lead to Real-World Clients for B2B Professionals (Webinar Recap)
On August 1, I co-hosted a webinar with Lee Frederiksen of Hinge Marketing that attracted over 450 registrants. The topic: Blogging for Clients: How Online Relationships Lead to Real-World Clients. I have no doubt that social media needs to be demystified based on the questions we fielded that day. …[A] business must extend it’s digital ecosystem into social spheres in order…
Read MoreWebinar–Blogging for Clients: How Online Relationships Lead to Real-world Clients
Social media is more than just another marketing channel–it’s a communication ecosystem. That concept is best understood through firsthand experience. So, take a deep breath, create some whitespace for yourself and dip your toe in: LexBlog is partnering with Hinge Marketing to host a webinar on how online relationships lead to real-world clients. I’m honored to be presenting with…
Read MoreDeveloping an Integrated Professional Presence in the Physical and Virtual Worlds
The Professional Development Consortium (PDC) hosts its Summer conference in Seattle July 12-14, 2012. The theme of the conference is Innovation – Above and Beyond. I have the honor and pleasure of being on a panel moderated by professional development expert and blog author Cindy Pladziewicz. We’ll be discussing how to develop an integrated professional presence both online…
Read MoreWhat Can An Indie Rock Group Teach Us About Teamwork and Leadership?
What do “5-people-playing-a-one-guitar interpretation” of Gotye’s Somebody That I Used To Know illustrate about teamwork and leadership? A lot. Playing any musical composition is difficult but the complexity of what you’re about to witness requires serious coordination, collaboration and practice. That didn’t happen by accident. Watch this: http://www.youtube.com/watch?v=WRx1Tqcv2uU&feature=player_detailpage#t=5s Thanks to indie rock group-members Marshall, Sarah, Gianni, Taylor and Joel of Walk…
Read MoreLeverage Social Networking as a Business Development Tool: SEMINAR at LexBlog on Friday
Are you using the Internet as a tool for accelerating your relationships and word-of-mouth to build your book of business? Are you blending traditional marketing techniques with social networking? Do you control your destiny by driving revenue as a rainmaker? Developing and executing on a professional social networking strategy can be powerful. Consider: 40% of legal professionals say blogging and…
Read MoreFacebook is Weaving More Deeply into the Blogosphere–Good or Bad?
This blog was designed and developed by LexBlog on WordPress so this Forbes story caught my attention. It’s no longer about me arriving at a destination. My social identity seamlessly moves from my blog to LinkedIn to Twitter. I like that. Then there’s Google+ and Facebook and other social networking players. These fish nip at my fins like a barracuda seeking (per Jeffrey Rayport) “to extend their influence over the…
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