Posts Tagged ‘Social Media’
All Business Customers Can Be Reached by Social Channels
Five years ago, the question whether a business should use social media was met with healthy skepticism. But today businesses — including professional services firms — not using social are falling behind. According to Forrester’s latest research: In a business-to-business setting, all B2B customers can be reached via social media and social networking channels. In fact, 98% of business…
Read MoreStill Denying the Use of Social Media? Consider…
The use of Social Media platforms is growing at an exponential rate in the US. In the last 7 seven years, the use of social media has grown 356 percent. “The Rise of Social Commerce” Infographic The big picture: 2.27 billion people are online 91% of online adults use social media regularly US Internet users spend 3X…
Read MoreTrevor Faure to Lawyers: Do Business Development in a Smarter Way
To survive and thrive in today’s legal marketplace, the most successful lawyers marry the practice of law with the business of law. That means learning the art of business development. And, this means knowing the client’s industry frictions enough to provide true business solution insights that are cost effective. If you’re a lawyer trying to…
Read MoreA Unique Point of View is HUGE for Building Online Reach and Social Spread
Standing at the Precipice is an example of a unique point of view: For over 100 years, the legal profession has existed virtually unchanged. Weighed down by decades of precedent and immune to innovation. Those days are over. The time for change has come for the business of law. This is our story:https://player.vimeo.com/video/61306901 I’d say that…
Read MoreThe Strength of Weak Ties in Social Networking: Seek to be Worth Knowing
According to The Pew Research Center, most Americans “networks contain a range of social ties that consist of friends, family, coworkers, and other acquaintances. This includes a handful of very close social ties and a much larger number of weaker ties.” In fact, the average Internet user has 669 social ties. That’s important research for generating word-of-mouth referrals. So how does my personal network operate?…
Read MoreInvestment Bankers: Blogs Generate More Proprietary Deal Flow At Significantly Less Cost
My blog is about the colliding forces of social media, leadership and the business of relationships (aka business development as a profession). John Grimley captures the essence of how these forces are upending traditional methods of referrals in the investment banking world in his blog post entitled, WhyInvestment Bankers Should Be Blogging. John calls out two key drivers:…
Read MoreHow Online Relationships Lead to Real-World Clients for B2B Professionals (Webinar Recap)
On August 1, I co-hosted a webinar with Lee Frederiksen of Hinge Marketing that attracted over 450 registrants. The topic: Blogging for Clients: How Online Relationships Lead to Real-World Clients. I have no doubt that social media needs to be demystified based on the questions we fielded that day. …[A] business must extend it’s digital ecosystem into social spheres in order…
Read MoreWebinar–Blogging for Clients: How Online Relationships Lead to Real-world Clients
Social media is more than just another marketing channel–it’s a communication ecosystem. That concept is best understood through firsthand experience. So, take a deep breath, create some whitespace for yourself and dip your toe in: LexBlog is partnering with Hinge Marketing to host a webinar on how online relationships lead to real-world clients. I’m honored to be presenting with…
Read MoreWhat Can An Indie Rock Group Teach Us About Teamwork and Leadership?
What do “5-people-playing-a-one-guitar interpretation” of Gotye’s Somebody That I Used To Know illustrate about teamwork and leadership? A lot. Playing any musical composition is difficult but the complexity of what you’re about to witness requires serious coordination, collaboration and practice. That didn’t happen by accident. Watch this: http://www.youtube.com/watch?v=WRx1Tqcv2uU&feature=player_detailpage#t=5s Thanks to indie rock group-members Marshall, Sarah, Gianni, Taylor and Joel of Walk…
Read MoreAre You Using the Internet as a Tool for Accelerating Your Relationships and Word-of-Mouth?
Lots of good chatter at #SML12… For almost 5 years now, I’ve asked lawyers who are serious about effective business development this singular question: Are you using the Internet as a tool for accelerating your relationships and word-of-mouth? That’s a starting point for acceptance. Professionals, including lawyers, need to adjust to a changing society just…
Read More